Tag: commercial performance review
-
Commercial Performance Assessment Tips
How to Evaluate Whether Your Commercial Function Is Strong Enough How do I assess commercial performance in a company? How can I evaluate the strength of our commercial function? What should be included in a commercial performance assessment? How do I identify commercial performance problems in my business? This article answers these questions…
-
Why Sales Targets Fail
We keep missing sales targets. What are we doing wrong? Sales targets fail for structural, strategic and executional reasons. In many organisations, targets are treated as motivational instruments rather than analytical outputs. When targets are detached from market reality, operational capacity and competitive positioning, underperformance becomes structural rather than accidental. 12 Reasons Sales Targets…