Many people are brilliant at generating ideas or envisioning what should be done, yet become paralyzed when it comes to execution. They talk impressively, articulate grand visions, and appear intellectually strong. Some speak with confidence and authority, which can be persuasive. But possessing knowledge does not automatically equate to the ability to act.
Some people spend their time thinking, researching, and accumulating information, but never take action. Hiring such individuals based solely on their knowledge is a mistake. Their past achievements should be examined carefully. If beneficial, they may be engaged as consultants or on performance-based roles. When placed in a core team, they may constantly highlight problems and generate ideas but falter when asked, “How do we implement this?” This drains team morale.
Knowing requires memory, study, discipline, and analysis. Doing requires courage, commitment, resilience, decisiveness, and the willingness to take responsibility. A knowledgeable but passive person will never produce the same results as a moderately knowledgeable but highly responsible one.
Never assume that someone who “knows” will also “do.”
That article comes from the experiments we have conducted over the years.
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