Tag: sales and marketing capability assessment
How to Evaluate Whether the Marketing Function Is Really Working
How can companies distinguish marketing activity from marketing effectiveness? Which indicators show whether marketing is creating qualified demand? How can Business-Tester support early diagnosis of sales and marketing capability? This article answers these questions by explaining how companies can evaluate whether the marketing function is really working and how structured diagnostics can reveal…
How to Review and Strengthen Your Commercial System
How can companies identify whether their revenue generation structure is working properly? How can leadership strengthen commercial performance before problems become harder to fix? This article answers these questions by explaining what a commercial system is, why it matters for business performance and how companies can review sales, marketing, pricing, customer management and…
Sales and Marketing Capability Assessment
How to Evaluate Whether Your Commercial Structure Is Strong Enough How can I assess my sales and marketing capability? How do I evaluate my company’s sales and marketing capability? How do I know if our sales and marketing capabilities are strong enough? What does a sales and marketing capability assessment include? This article…